We Conducted a Book-Experience Survey for 'Globe-Trotter Travel Guide: Narita Airport and Airport City'Survey design, research and analysis for book experience, influence and satisfaction

Survey Implementation Report

Impact and Satisfaction Survey on the Book Experience
in connection with the publication of 'Globe-Trotter Travel Guide: Narita Airport and Airport City' in February 2027, including questionnaire design and survey analysis

We Conducted a Book-Experience Survey in Connection with the Publication of 'Globe-Trotter Travel Guide: Narita Airport and Airport City'

Survey Overview E-LINE Co., Ltd. Publication of 'Globe-Trotter Travel Guide: Narita Airport and Airport City' (February 2027) in connection with this publication, we conducted Impact and Satisfaction Survey We conducted questionnaire design, survey implementation, and analysis regarding this initiative. The survey examined readers' interest, satisfaction, impressions after exposure to the information, and changes in interest in the region, and organized the findings as foundational material for considering how the book experience relates to communicating regional appeal and intentions to take action.

Background of the Survey Information dissemination about Narita Airport and Airport City is important not only as tourism guidance, but also for increasing recognition of the region, encouraging movement within the area, shaping intentions to visit, and promoting understanding of the regional brand. Books are distinctive as a medium because readers can spend time engaging with regional information and gain an integrated understanding through photographs, maps, articles, columns, and surrounding-area information. For this reason, the survey focused on how readers receive the book and what kinds of satisfaction or influence they experience We placed emphasis on understanding this point.

Survey Purpose The purpose of this survey was to understand readers' impressions, level of understanding, satisfaction, increased interest, and behavioral intentions arising from the book experience, and to organize the findings in a form that can be readily used for future information dissemination and regional promotion. In particular, formation of interest in Narita Airport, Airport City, and surrounding areas of Narita City From this perspective, we structured the survey questions and analytical items so that the book's influence on readers could be assessed.

Questionnaire Design In designing the questionnaire, we organized the items so that they would assess not only satisfaction after reading the book, but also changes in impressions before and after reading, clarity of the information presented, impressions of the photographs and structure, usefulness of the information, intentions to visit the region, and willingness to recommend it to others. By combining closed-ended and open-ended questions, we also enabled trends that can be quantified and evaluations and expectations expressed in readers' own words We designed the survey so that both aspects could be assessed.

Survey Item The main survey items were designed to capture the book experience from multiple perspectives, including overall satisfaction, clarity of the content, evaluations of photographs, design and structure, changes in interest in Narita Airport and Airport City, behavioral intentions prompted by the information, understanding of the region’s appeal, willingness to recommend the book, and areas respondents wanted improved. The items were organized so the data could be used for reader-satisfaction surveys, impact surveys, and regional-branding surveys.

Analytical Perspectives The analysis went beyond simply checking whether satisfaction was high or low. We organized which elements readers found appealing, which information contributed to interest in the region, and which aspects could lead to behavioral or recommendation intentions. In particular, the book experience was structured as the sequence awareness, understanding, interest, satisfaction, and behavioral intentions, allowing us to identify changes after exposure to the information.

Quantitative Analysis For closed-ended questions, response trends were tabulated so that overall satisfaction, evaluations of individual items, level of interest, intentions to visit, and willingness to recommend could be compared easily. When necessary, trends by respondent characteristics and reading behavior were also examined to consider which elements are more likely to resonate with particular reader groups. This enabled a data-based understanding of the book experience that goes beyond subjective impressions.

Open-Ended Response Analysis For open-ended responses, we organized readers’ perceptions of appeal, memorable points, topics they wanted to know more about, and requests for improvement, allowing us to identify specific reactions that are difficult to capture through numerical data alone. Because open-ended responses often reveal readers’ expectations, surprise, interest, questions, and triggers for action, they were treated as an important analytical subject for assessing the book’s appeal and how regional information is communicated.

Book Experience A book experience is not simply the act of reading a single book; it is a sequence in which readers learn about a region’s appeal through the pages and connect that information with their own interests and potential actions. In this survey, we focused on which information readers are interested in, what impressions they form, and what actions they consider taking next, making it easier to examine the influence of the book on understanding of the region and intentions to visit or engage in tourism.

Regional Communications Information about Narita Airport and Airport City concerns not only airport users, but also local residents, tourists, businesses, government personnel, and many other groups. Accordingly, in a book-experience survey it is important to understand how the region’s appeal is communicated and what kinds of value readers perceive. This survey and analysis organized the findings as materials useful for presenting regional resources, improving information dissemination, and understanding reader needs.

SEO Focus On this page, Globe-Trotter Travel Guide, Narita Airport and Airport City, book-experience survey, impact survey, satisfaction survey, questionnaire design, survey analysis, reader survey, Narita Airport, Airport City, regional branding and related search needs, and organized the page around the survey activities conducted. It was structured to also reach local governments, companies, educational institutions, and regional organizations interested in tourism, regional revitalization, evaluation of publication effectiveness, reader satisfaction, and visualization of promotional impact.

Future Applications The survey results were organized as foundational material that can be used to understand readers through the book experience, assess the effectiveness of regional information communication, measure satisfaction, and improve future information dissemination. Specifically, understanding reader satisfaction, evaluating the book's content, fostering interest in Narita Airport and Airport City, and considering regional promotional measures and other applications.

Research Support E-LINE Co., Ltd. provides survey and analytical support for projects such as book-experience surveys, questionnaire design, satisfaction surveys, impact surveys, open-ended response analysis, text mining, regional-issue research, market research, and tourism and regional-branding research. Depending on the objective, we provide integrated support from questionnaire design and data tabulation through graph creation, analytical reports, and materials for policy or initiative planning.

Summary The book-experience survey conducted in connection with the publication of 'Globe-Trotter Travel Guide: Narita Airport and Airport City' is an important initiative for understanding how readers perceive the region through the book and what kinds of satisfaction and influence they experience. Through questionnaire design, survey implementation, and analysis, E-LINE Co., Ltd. visualized the value of the book experience and organized the results as materials useful for communicating the region's appeal and improving future information dissemination.

Going forward, E-LINE Co., Ltd. will continue to questionnaire surveys, satisfaction surveys, impact surveys, book-experience surveys, regional-branding surveys, tourism-marketing surveys, and open-ended response analysis Through support related to these areas, we will continue contributing to data-driven solutions for regional challenges and more effective information dissemination.

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